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Torah Umesorah

Torah Umesorah, The National Society for Hebrew Day Schools, has a membership which consists of over 675 day schools and yeshivos, with a total student enrollment of over 190,000.

The Challenge
In a massive fundraising effort, Torah Umesorah was looking to build a nationwide mail-order Chinese auction. This would benefit those individual member schools that have chosen to participate in this endeavor. Torah Umesorah sought out the expertise of ParkMG in this area, to develop a plan that will yield the greatest results.

The Solution
ParkMG worked hand in hand with Torah Umesorah’s team, as well as that of each participating school, to create a stunning 48-page catalog showcasing each of the prizes being auctioned. To personalize the books, we customized several pages of the book for each individual school. This lended a personal feel to the particular school’s recipients, thus maximizing the ROI. We also developed a state-of-the-art website which made for easy ordering, and both a traditional and online advertising program.

Project Scope
ParkMG was responsible for: campaign identity, catalog design & production, print & online advertisements, website