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ThermaRid is pest control company, with a focus on bed bug infestation. The treatment uses K9’s for detection and heat for eradication.

The Challenge
ParkMG was approached to create the brand for ThermaRid from the ground up - when the company was as yet unnamed. To combat the nature of the industry – dealing with bed bug imagery was not too enticing, we needed to establish an identity that will clearly define the goal of the company, while not appearing too literal.

The Solution
The answer came in the form of cartoon-like illustrations of bed bugs “partying” on their prey’s bed, with the initial headline of “Invite ThermaRid – End the Bed Bug Party.” We were able to carry the brand feel across the entire structure, and continue to utilize it in various ongoing media.

Project Scope
ParkMG was responsible for: naming, visual identity, advertisements, website, trailer wraps

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