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NCSY is a world-recognized organization dedicated to connect, inspire and empower Jewish teens and encourage passionate Judaism through Torah and Tradition.

The Challenge
NCSY opted to go with a giant Chinese auction campaign as its venue for promoting its various teen programs, while tapping into new fundraising opportunities. As Chinese auctions have become quite popular in recent years, ParkMG was faced with the challenge of making this particular one exciting and distinct.

The Solution
By combining the usage of some of the most unique prize options, as well as strong messages and imagery for each of the highlighted programs, the auction became a widespread attraction. An online advertising campaign pointing people to a designated campaign website aided in its popularity.

Project Scope
ParkMG was responsible for: naming, campaign identity, catalog development, website, print & online advertisements