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Considered New Jersey’s leader in developing long term acute care hospitals, AcuteCare Health System is a 25-bed “hospital-within-a-hospital” which provides an intensive level of care to patients with acute medical needs that require an extended period of treatment.

The Challenge
ACHS had an outdated identity and was in desperate need of a visual overhaul. Early on in the project, it was decided that the organization’s logo would be the first in the redesigning process. However, as the project progressed it was clear that the connection to the existing brand was too strong, and so it was concluded that only a minor update would be made to the actual logo. Instead, the focus shifted to recreating the website from the ground up.

The Solution
ParkMG worked closely with the staff at ACHS to develop a complex website that will be all-new to attract new clients, yet would not alienate existing patients and their family members. After many months in development, an advanced website emerged. The new site seamlessly caters to the physicians as well as the current and prospective patients. We also created an internal Employee-login area that includes news, updates and important documents that are employee-specific.

Project Scope
ParkMG was responsible for: visual identity revamp, website development, internal employee area

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